Ranking and Link Building Quiz & Google Analytics

This week, I learned about the importance to link some pages, social medias according how our website can work much better. I was analyzing our website can be linked  to Facebook groups because it is easier to work with people that whole time is looking for suggestions in custom classes online and also they always are going to check the website. In other hand, we can feel comfortable  knowing all the functions about Google Analytics and how to evaluate the metrics of keywords, traffic in the website and etcetera.

In general, I think that is important to have a tracking in all aspects of our business web because we can be able to check everything and something that I could realize was that we have to be willing to change anything that it is not working correctly in our ads or landing page in orden to get success and keep in the right way.

Social Networking

This week we learned how to improve the SEO of our website by launching ads through social media highlights according to the type of client, country and interests.

In my country, Ecuador, it is more profitable to make an announcement through Facebook and Instagram, due to the great reception that these social media have and the global impact they have.

In «Let’s Learn» my business, we have already experienced positive and large-scale video and photo ads because they attract more attention from our public, and it is also the most effective way for people to feel confident in reviewing a web page without that they perceive that they only want to sell or that it is some kind of website of dubious origin.

Advertising in social media has high expectations for any type of business and offers statistical data like Google AdWords; therefore I feel encouraged to work with this type of ads.

Optimize landing page

 

This week I learned a lot about how to identify my landing pages and improve them. Many times we think that since it is perfect and that we do not need to make any changes.

In the web business it is very elementary that we can guide and support us with SEO. This tool is the one that allows us to know if we are projecting ourselves well or badly since many times we make an effort to make our website the best but unfortunately we are not having enough conversions, in order to obtain profits as soon as possible.

It is important that we can review frequently similar businesses to our own to be able to test changes that generate interactions constantly so that the campaigns that we make are well invested and we do not feel that it is lost.

The wonderful part of a web business is that we can always innovate and that will motivate us every day to improve and be someday expert.

lesson 10

ROI and Conversion Tracking

Conversion Tracking is an essential tool to measure sales closures on our website and at the same time allows us to have a clearer focus on how our ads should be targeted.
On my website it is mainly a great tool that can be used for people who register their children in online classes.

On the other hand, this Google AdWords service can be applied to several landing pages according to the need we give you.

Optimizing Ad Performance

Optimizing the presentation of our ads in AdWords should be something constant to avoid reaching an unwanted audience, spending on unnecessary advertising and search for new keywords that give great opportunities to invest correctly in our advertising.
It is important that we, like our website, can orient our advertising in something new and out of the ordinary that has always been seen and that is only achieved when we modify our page and measure these changes frequently.

L09 Relevance and Quality Score/ Installing Google Analytics

This week we saw the importance of obtaining the quality level of the keywords in Google, in order to find the best keywords that represent a good investment in our ad campaigns. I liked it a lot because it seemed more useful to me and it represents in a great way an option that will help me not to spend in vain.

On the other hand, I found it very interesting that through Google Analytics, we can acquire a complete monitoring of the activity of our website and know the interactions that existed between the client and the page.

I think they are great tools to improve the web business and take into account the investments you want to make. I feel happy that I discover improvements for my business and avoid as much as possible making mistakes that are usually given as things are implemented. I did not know or know about the wonders that Google has on the business side and how it helps significantly to work without problems. I really liked the part that Analytics can link with AdWords.

Lesson 08: Ads and Ad Groups

This week was just as great as the previous ones but I was able to investigate a little more about the functions that AdWords has and how you can help me in my web business. The following videos show the effective way to create efficient ads to catch the right customer.

https://support.google.com/adwords/answer/1722117?hl=en&path=1713901-1713898-1710534

According to this link, it is important that we consider the keywords, in order to redirect the client at the time of your search.

https://support.google.com/adwords/answer/1704392?hl=en

In this link, it is important to mention that there are practical tips to consider when creating effective text ads that invite our potential customers to interact with our website:

Tip # 1 Highlight what makes you unique.

Tip # 2 Use a call-to-action.

Tip # 3 Include sale terms.

Tip # 4 Match your ad to your keywords.

Tip # 5 Match your ad to your landing page.

All these tips are important because when I made my text announcement it allowed me to review again and again until I came to what I considered the most optimal to get attention.

Create Your Adwords Campaign/Keyword Basics

This week was very interesting to know how Adwords manages the advertising campaigns in Google and how it should be structured according to how we want to project the business to the clients. I also learned about the importance of keywords and how they can help a lot in the advertising of our website. Also, if I thought it important to know that we put ourselves in the shoes of customers by clearly focusing on the phrases of keywords to not invest in something that will not produce in the business and avoid mistakes.
It is important to recognize the categories that customers need to know so that they can be fully involved and interact with our site so that they can access the services and that way the advertising fulfills its goal. I found it very interesting that Google Adwords has a filter for words that we should not use in a campaign and are called «negative words», which would not be taken into account in the budget allocated to the other keywords.

Legal Structure & DBAs / Forms, Fees, and Applications

This week we studied the legal structures of physical and online businesses and I found it interesting because in the discussion forum I realized that some classmates saw as a benefit to associate with other people to generate greater profitability but to me Opinion is something double edged. Personally I think it better that not having much experience can start with the structure of Sole Proprietor because it would not risk so much if it does not work and that any type of partnership would work with the success of carrying the business alone at the beginning.

As for the permits according to the type of business, something that if I think important is that according to the countries and where one wants to sell either services or products have taxes or tax regulations, but in my case in Ecuador there are no licenses or permits to business online so I would have no problem more than comply with policies with Wix that I find very good. However, it is important for us to know that there are laws that govern business in order to avoid violations of privacy and fraud.

Site Design / Credit Card Payments

This week was wonderful. We had two assignments that were directly linked to our web business. We had to visit two pages with the same type of business that we are going to handle and I notice many important points that I was directly or indirectly omitting in my page that I found very elementary. It was also good as the business shows in the online market and that motivated me a lot to better put forward the ideas I had to avoid making many mistakes.

The other assignment was about the types of payments with credit card. I am very aware that a company famous and recognized for the security offered by the intermediary between client and company is PayPal. It is incredible how this company has so much acceptance not only in certain countries but worldwide. I have considered applying this form of payment on my website because it can provide security and seriousness to my services.

Choosing a Site Builder and Choosing a Host.

This week I learned a lot about how to compare and rate different Site Builder like Wix, WordPress, etc. But I learned that it is important to see the terms of use and what advantages and disadvantages it could have in accessing these media.

I really like that through Site Builder we can start to link more with our page and modify it to our tastes. There are also useful templates that could give us ideas of how we want our page to be.

On the other hand, I was also finding out a lot about the costs of these types of Host services. And I learned a lot about this because having Host is like a license of authenticity and validity in the world of the internet and also an identity in a certain way.

Little by little I am developing my business and I am more and more excited to see how it will look.